Schulte Roofing
Family-owned roofing companies always bring the highest quality to their project whether they’re just repairing some holes or completely building and installing a new roof for the people of Texas. For the past few years, the company has been steadily growing its services and popularity.
Founder David Schulte came to Foundry52 to create a marketing campaign that would distinguish them from the competition and grow their brand from just another roofing company. As a copywriter, I worked on creating messaging focused on positioning Schulte Roofing as experts of Texas roofing.
Blog articles took knowledge from the brand and put it in the hands of the customers with how-to tips and tricks along with other educational roofing content.
A brand new website was completed with local SEO copy that created the narrative of Schulte Roofing’s audience being able to design and build their picture-perfect roof for their budget. Copy targeting both commercial and residential demographics and put a spotlight on safe and stylish designs. Exactly what any homeowner would have looked for.
