Doula DTI
Doula Training International is a fantastic organization that puts reproductive health at the forefront by offering flexible Doula training online and in-person. DTI’s incredible learning environment has helped them create a supportive system that makes them one of the best for promoting reproductive health advocacy and education.
At the time, DTI was looking to increase their doula members and course signups. The company wanted to attract more potential students just starting out and launching their own doula businesses, nationally and internationally.
I worked alongside Foundry512 and DTI’s advisers to customize a crystal clear brand storytelling message that conveyed DTI’s uplifting USP, inspiring new parents and doulas through sweet and empowering, on-brand social media content. At the same time, articles on their official website educated doulas and promoted recent events around their brand. Press releases and monthly newsletters were just the icing on the cake in achieving brand exposure across different funnels.
