BCS Concrete Structures
BCS Concrete Structures is one of the largest concrete contractors in the greater central Texas area, creating commercial skyscrapers for the city of Austin.
BCS has been growing in the AEC industry for some time. However, the company was now looking to become an even bigger name among the competition by modernizing its marketing strategy and better positioning itself. The goal was to grow their relationships and increase their client list.
A refreshed website meant developing spot-on branded copy that emphasized BCS Concrete Structure’s unique value proposition, which was building luxury, awe-inspiring structures through fulfilling collaborations with construction firms.
The second task was writing consistent SEO content for their full-scale content marketing strategy. This consisted of creating news articles, press releases, and monthly newsletters highlighting the hardworking culture of the company. But the most vital aspect of the project’s writing was making sure that the keywords and messaging of call content centered around BCS’ relationships with their current and potential partners.
